Director Fro Rojas is increasingly being sought out for his skill at crossing cultural boundaries, which is amply displayed in his work for some of the industry’s most creative agencies and brands. An expert on fashion, lifestyle, music and the youth market, he’s paving the way for directors to easily transition back and forth between the US Hispanic market and the broader general market. He does this with an ease that’s second nature, carried by his irrepressible sense of humor, his deft feel for comedy and performance, his flair for storytelling and his understanding of new media forms and techniques. This has allowed him to create compelling content that connects with audiences across the demographic spectrum…


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